Viva
Group, Inc.
2001
Creative
Director
Worked with multidisciplinary teams to improve Website usability
and brand recognition. Led the creative direction and managed
freelancers for the design and production of the new site and
print campaign.
eToys,
Inc.
1998-2001
Art
Director
Collaborated with marketing, editorial, and project management
in the development of new projects. Managed design team and creative
direction for the BabyCenter store, ParentCenter, and new eToys
features. Researched and hired new vendors and freelancers as
needed within budget. Designed and managed pre-press production
for style guides, press kits, and various printed ephemera.
Senior
Graphic Designer
Led the creative redesign strategy for BabyCenter.com. Worked
with design team and other departments to further develop the
eToys brand and improve overall usability.
Graphic
Designer
Collaborated with Art Director to improve early eToys interface,
design strategy, and branding.
Awards
and recognitions:
Fortune Magazine - Best e-retailer of summer 2000 and Holiday
1999.
GomÈz Advisor - Best Internet Toy Store with five consecutive
high scores.
Nominated for 2000 Webby Award.
SKILLS
-
Highly experienced using the following software: PhotoShop, Illustrator,
Fireworks, ImageReady, Quark, and Dreamweaver.
-
An understanding of the basics of HTML and the requirements that
HTML places upon design.
-
Thorough knowledge of computers and the Internet - including both
PC and Macintosh platforms.
-
Proofing and press supervision, particularly with four-color jobs.
EDUCATION
B.F.A.
1997, San Francisco Art Institute
