THE BASICS
Designing digital experiences that people use and enjoy is my passion. I believe in the fundamentals of good design: empathy for users, clear goals, experimentation and collaboration. I’m a relentless editor and problem solver that designs for simplicity without sacrificing complexity. I believe in honest, clear language and know the best interfaces are invisible. I love what I do – let’s talk!
EXPERIENCE
Owner @ Lisa Kovacevich Design - San Francisco, CA | 2001 – Present
Research, strategy, design and front-end development. We create projects for ourselves and help others get their ideas off the ground. Clients include: Brighter, Mota, Family Finds, Campus Explorer, Track Your Hours, EVO, Glimpse, MySpace, Teleflora, AskJeeves and more.
Director, UI and Design @ DexOne Interactive - Santa Monica, CA | 2009 - Present
Managed design and front-end development teams. Worked with executives and various departments to improve product development process based on UX.
• Dex Packages for iPad - Researched and designed new sales tool to help sales team have more control and success with their sales presentations in the field.
• UX principles and practices - Through workshops and advocacy, I lead a small team that helped to usher in user-centered design practices into the organization.
Senior UI Designer @ Glimpse.com- Venice, CA | 2006
Developed the well-received user experiences for glimpse.com. A social shopping start-up site focused on sharing the best in fashion and design. Company sold to The Find Network in 2007.
Senior UI Designer @ eBay/Rent.com - Los Angeles, CA | 2004 - 2006
Lead designer for eBay's rental channel, Rent.com. Managed design team and projects from conception to final code. Responsible for the overall look and feel, UI and optimizing usability for the Rent.com and GigaMoves websites.
• 55% increase in lease reports - Developed UX flow and design that clarified the process and benefits of lease reporting, our key business metric. Company sold to eBay, Inc in 2005.
Art Director @ eToys.com- Santa Monica, CA | 1999 - 2001
Collaborated with marketing, editorial, and project management in the development of new projects. Managed design team and creative direction for the BabyCenter store, ParentCenter, and new eToys features. Designed and managed pre-press production for style guides, press kits, and various printed materials.
EDUCATION
San Francisco Art Institute - BFA, Motion Graphics
New York University, Leonard N. Stern School of Business - Marketing
