Friday
May252012

 

Product strategy, interaction & visual design

Problem: Build excitement and user-base for upcoming site release. Encourage sharing, not SPAM. Limited invites and variable rewards for early users creates intrigue, while also encouraging sharing with the truly stylish.

Thursday
Apr122012

 

Product strategy & visual design

Private sales for groups that organize themselves and share the same style. Share and save with your fashion followers. The more that participate, the more everyone saves! My own personal project and occasional obsession.

Tuesday
Mar202012

DEXKNOWS

Product strategy, user research, visual design

Problem: improve home page usability and message quickly without altering too much existing code. I simplified the home page design to focus on search, communicate user value and improve SEO.

Monday
Dec192011

BRIGHTER

User experience, copy, visual design

Problem: need to establish trust, and communicate product service and value quickly to site visitors.

Friday
Nov042011

GLIMPSE

 

 

User experience, interaction design, visual design

Online shopping site that brought well-known stores and brands into one place. Interactive, fashion editiorials that you could shop. Shopping tools, games and social features.

Friday
Aug192011

DEXKNOWS

Interaction & visual design

Promotional homepage that brings visibility to local deals and businesses in key search categories.

 

User experience & creative direction

Promotional site for mobile apps - View Site

Monday
Jun202011

DEX PACKAGES

User experience, interaction design, visual design

Problem: a large sales team, with an array of bad enterprise software needed a simple solution to sell packages on the iPad. Using jQuery Mobile, we took confusing, disparate sales tools, and designed a web app to simplify their process. The result lead to faster, more polished pitches, happier sales team and more packages sold.

Sunday
Nov282010

TRACK YOUR HOURS

 

 User experience, interaction design, visual design

Problem: marriage & family therapy certification is a complicated and time consuming process. The Track-your-hours web app helps to track time, monitor progress and generate forms for certification. This easy-to-use interface helps students save time and focus on their progress, not paperwork.