Product strategy, interaction & visual design
Problem: Build excitement and user-base for upcoming site release. Encourage sharing, not SPAM. Limited invites and variable rewards for early users creates intrigue, while also encouraging sharing with the truly stylish.
05.25.2012 
Product strategy, user research, visual design
Problem: improve home page usability and message quickly without altering too much existing code. I simplified the home page design to focus on search, communicate user value and improve SEO.
03.20.2012 
User experience, copy, visual design
Problem: need to establish trust, and communicate product service and value quickly to site visitors.
12.19.2011 
User experience, interaction design, visual design
Online shopping site that brought well-known stores and brands into one place. Interactive, fashion editiorials that you could shop. Shopping tools, games and social features.
11.4.2011 
User experience, interaction design, visual design
Problem: a large sales team, with an array of bad enterprise software needed a simple solution to sell packages on the iPad. Using jQuery Mobile, we took confusing, disparate sales tools, and designed a web app to simplify their process. The result lead to faster, more polished pitches, happier sales team and more packages sold.
06.20.2011
User experience, interaction design, visual design
Problem: marriage & family therapy certification is a complicated and time consuming process. The Track-your-hours web app helps to track time, monitor progress and generate forms for certification. This easy-to-use interface helps students save time and focus on their progress, not paperwork.
11.28.2010 
